THE INSTALLATIONS ACADEMY
Academia de Instalații (The Installations Academy) is the soul project of Georgiana Soca, an engineer with an impressive CV in the field of electrical installations for construction, in which she has worked for the last 15 years as an employee, consultant and entrepreneur.
Confident in the value that her professional experience and personal example can bring in an industry that is facing a lack of qualified human resources and, implicitly, of options in terms of training or specialization, Georgiana has chosen to dedicate herself entirely to this unique initiative in Romania, in order to contribute to the competence and performance enhancement in her field of activity.
Business challenge
The idea to found the Installation Academy came from an acute need to find people with the necessary skills for bidding, contracting and procurement in installation projects, a need felt by Georgiana Soca as a manager and employer within her own company and confirmed by the growing number of job vacancies for positions related to these specific activities. Since there is no other training program to meet this need, the Installations Academy has thus taken on this pioneering mission and its legislative, financial, business challenges, counting on our help to bring it to life and make it known.
Visual identity
To harmoniously complement the brand idea, the visual identity encourages future students to nurture their talent through creativity and the emotions it arouses.
Thus, the Academia de Instalații logo refers to a creative “spark”, to that moment of inspiration in which an idea is born, to the joy, satisfaction and enthusiasm to go further and become better. This spark can be interpreted both as an element that connects with the field of activity of the brand - the light bulb, a symbol for the transformation and evolution of the world - and at the human level, representing transformation and professional evolution.
The visual language uses elements inspired by electrical plans: strong colors, easy-to-read fonts and a system of thin lines drawn between compositional elements, which creates a dynamic visual hierarchy and layouts that are full of energy and optimism.
Brand communication
Starting from the brand narrative and key messages formulated in the strategy definition stage, we used the personality traits, tone of voice and visual identity to create a kit of marketing collateral adapted to the different communication channels that the Installations Academy will use to address its audiences, from the presentation brochure to digital banners, social media and the web page.
“Before the brand, I had an idea and a desire, but they were unpackaged, unclothed. Branding helped me validate the idea and add value to the Academy. With the creation of the brand, the vision and mission of the Installations Academy resulted, without which I could not have laid the foundations of this business. Slowly, the Installation Academy is becoming a Brand itself, and among the achievements of its first year I could mention: 11 course sessions delivered, of which the last 2 sessions were sold-out (and we want as many as possible!) and 3 more trainers who joined our team. The Installation Academy has also become an ANC (National Authority for Qualifications) authorized professional training provider.”
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Georgiana Soca
FOUNDER OF THE INSTALLATIONS ACADEMY AUTHOR
Long Term Impact
Defining the brand platform that underlies its positioning
Formulating the story and idea around which the brand develops
Articulating the brand tagline
Creating the visual identity
Developing the creative platform and communication materials to support the brand launch
Formulating the story and idea around which the brand develops
Articulating the brand tagline
Creating the visual identity
Developing the creative platform and communication materials to support the brand launch
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